Carat Hunter · Diamond retailer comparisons

Allurez vs Brilliant Earth

Side-by-side store comparison. Independent and non-promotional.

Data current as of June 19, 2026 · Updated daily. Zero affiliate revenue.

At a glance

	Allurez	Brilliant Earth
Founded	2010	2005
Headquarters	New York, NY	San Francisco, CA
Live listings	114,204	727,485
Origin mix	Lab + Natural	Lab + Natural
Cert labs accepted	CGL · DF · DFC · EGL · GCAL · GIA · GSI · HRD · IGI · SHANE	DF · DFC · EGL · GCAL · GIA · GSI · HRD · IGI · SHANE · VERALUME · gia · igi
Ships to	United States · Worldwide	US · CA · UK · AU
Return window	30 days	30 days

Live listings, origin mix and accepted labs are updated daily. Founded, headquarters, shipping and return details are retailer-provided and were last verified June 15, 2026.

What each store stocks

Inventory composition observed live across each store's listings.

Allurez

Origin mix

Lab-grown 34%Natural 66%

Most common shapes

Round 34%·Oval 13%·Emerald 11%·Pear 11%

Brilliant Earth

Origin mix

Lab-grown 78%Natural 22%

Most common shapes

Round 30%·Oval 16%·Pear 11%·Emerald 10%

Stones stocked by both

We track 14,651 diamonds currently listed at both stores.

Each matched stone has its own page where both retailers' prices appear next to the same physical diamond. That is where price comparison happens, on the stone, not on this page.

Pick by what you are looking for

Need shipping to Australia? Only Brilliant Earth ships there.
Need GIA grading? Both stores carry it.
Need IGI grading? Both stores carry it.
Need HRD grading? Both stores carry it.
Brilliant Earth stocks more lab-grown. Allurez stocks more lab-grown.

Looking for a specific spec?

Browse every retailer in our index, grouped by shape, carat, colour, and clarity. Thousands of live spec pages.

Browse where-to-buy by spec

Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Live listings refresh daily. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.