Carat Hunter · Diamond retailer comparisons
77 Diamonds vs Brilliant Earth
Side-by-side store comparison. Independent and non-promotional.
Data current as of October 29, 2026 · Updated daily. Zero affiliate revenue.
At a glance
| 77 Diamonds | Brilliant Earth | |
|---|---|---|
| Founded | 2005 | 2005 |
| Headquarters | London, UK | San Francisco, CA |
| Current listings | 2,176,144 | 1,069,792 |
| Origin mix | Lab + Natural | Lab + Natural |
| Cert labs accepted | AGS · EGL · GCAL · GIA · HRD · IGI · OTHER · R&F · SGS · STULLER · WISE | DF · DFC · GCAL · GIA · HRD · IGI |
| Ships to | UK · EU · US · Worldwide | US · CA · UK · AU |
| Return window | 30 days | 30 days |
| Terms checked | Not yet verified | Not yet verified |
Current listings, origin mix and accepted labs are updated daily. Founded, headquarters and shipping come from public sources. Return terms are our summary of each retailer's own policy page, dated per retailer in the table. Retailers change their terms, so check the retailer's own returns and shipping pages before you buy.
What each store stocks
Inventory composition observed across each store's current listings.
77 Diamonds
Origin mix
Most common shapes
Brilliant Earth
Origin mix
Most common shapes
Stones stocked by both
We track 426,672 diamonds currently listed at both stores.
Most common overlap: Round, 1ct, lab-grown, D VVS2
Each matched stone has its own page where both retailers' prices appear next to the same physical diamond. That is where price comparison happens, on the stone, not on this page.
Pick by what you are looking for
- Need shipping to Australia? Both stores ship there.
- Need GIA grading? Both stores carry it.
- Need IGI grading? Both stores carry it.
- Need HRD grading? Both stores carry it.
- 77 Diamonds stocks more lab-grown. Brilliant Earth stocks more lab-grown.
Looking for a specific spec?
Browse every retailer in our index, grouped by shape, carat, colour, and clarity. Thousands of spec pages.
Browse where-to-buy by specQuestions we get
Does Carat Hunter earn commission from either store?
No. We earn zero affiliate revenue from any retailer in our index.
Why do you not show price comparisons on this page?
Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.
How fresh is this data?
Listings refresh as we re-read each retailer, most of them every day. Static facts refresh monthly.
How do I find a specific stone at both stores?
Use the GIA or IGI certificate number in our search.