Name: Carat Hunter Retailer Comparison: Brilliant Earth vs Ritani
Published: 2026-04-25
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does Brilliant Earth or Ritani carry more diamonds?

Accepted Answer

Brilliant Earth has more active listings on Carat Hunter. Brilliant Earth shows 353,071 active listings, Ritani shows 169,913.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

Brilliant Earth inventory by shape: ROUND 107,850, PRINCESS 22,162, CUSHION 25,086, OVAL 52,354, EMERALD 37,036, PEAR 38,103, MARQUISE 23,199, ASSCHER 10,111, RADIANT 25,213, HEART 11,926, SQ_RADIANT 31. Ritani: ROUND 58,178, PRINCESS 10,000, CUSHION 14,318, OVAL 25,617, EMERALD 19,740, PEAR 17,732, MARQUISE 5,208, ASSCHER 6,937, RADIANT 3,509, HEART 8,671, BAGUETTE 2, OTHER 1.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-25. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

Brilliant Earth vs Ritani

Inventory size

Inventory by shape

Shape	Brilliant Earth	Ritani
asscher	10,111	6,937
baguette	0	2
cushion	25,086	14,318
emerald	37,036	19,740
heart	11,926	8,671
marquise	23,199	5,208
other	0	1
oval	52,354	25,617
pear	38,103	17,732
princess	22,162	10,000
radiant	25,213	3,509
round	107,850	58,178
sq_radiant	31	0