Name: Carat Hunter Retailer Comparison: James Allen vs Brilliant Earth
Published: 2026-04-25
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does James Allen or Brilliant Earth carry more diamonds?

Accepted Answer

Brilliant Earth has more active listings on Carat Hunter. James Allen shows 126,106 active listings, Brilliant Earth shows 353,071.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

James Allen inventory by shape: ROUND 55,867, PRINCESS 11,320, CUSHION 1,261, OVAL 18,195, EMERALD 5,555, PEAR 8,324, MARQUISE 3,664, ASSCHER 1,714, RADIANT 11,203, HEART 3,605, OTHER 5,398. Brilliant Earth: ROUND 107,850, PRINCESS 22,162, CUSHION 25,086, OVAL 52,354, EMERALD 37,036, PEAR 38,103, MARQUISE 23,199, ASSCHER 10,111, RADIANT 25,213, HEART 11,926, SQ_RADIANT 31.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-25. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

James Allen vs Brilliant Earth

Inventory size

Inventory by shape

Shape	James Allen	Brilliant Earth
asscher	1,714	10,111
cushion	1,261	25,086
emerald	5,555	37,036
heart	3,605	11,926
marquise	3,664	23,199
other	5,398	0
oval	18,195	52,354
pear	8,324	38,103
princess	11,320	22,162
radiant	11,203	25,213
round	55,867	107,850
sq_radiant	0	31