Carat Hunter · Diamond retailer comparisons

B2C Jewels vs Kay Jewelers

Side-by-side store comparison. Independent and non-promotional.

Data current as of October 29, 2026 · Updated daily. Zero affiliate revenue.

At a glance

	B2C Jewels	Kay Jewelers
Founded	2004	1916
Headquarters	New York, NY	Akron, OH, United States
Current listings	1,425,451	162,833
Origin mix	Lab + Natural	Lab + Natural
Cert labs accepted	AGS · AGSL · DF · EGL · EGL USA · GCAL · GIA · GSI · HRD · IGI · OTHER · R&F · SGS · SHANE · UNKNOWN · WISE	AGS · EGL · GCAL · GIA · HRD · IGI
Ships to	United States · Worldwide	United States
Return window	30 days	30 days
Terms checked	October 19, 2026	Not yet verified

Current listings, origin mix and accepted labs are updated daily. Founded, headquarters and shipping come from public sources. Return terms are our summary of each retailer's own policy page, dated per retailer in the table. Retailers change their terms, so check the retailer's own returns and shipping pages before you buy.

What each store stocks

Inventory composition observed across each store's current listings.

B2C Jewels

Origin mix

Lab-grown 70%Natural 30%

Most common shapes

Round 45%·Oval 12%·Pear 8%·Emerald 8%

Kay Jewelers

Origin mix

Lab-grown 45%Natural 55%

Most common shapes

Round 30%·Oval 14%·Emerald 11%·Cushion 10%

Stones stocked by both

We track 24,948 diamonds currently listed at both stores.

Most common overlap: Oval, 1.5ct, lab-grown, D VVS1

Explore Oval 1.5ct D VVS1 cohort

Each matched stone has its own page where both retailers' prices appear next to the same physical diamond. That is where price comparison happens, on the stone, not on this page.

Pick by what you are looking for

Need shipping to Canada? Only B2C Jewels ships there.
Need GIA grading? Both stores carry it.
Need IGI grading? Both stores carry it.
Need HRD grading? Both stores carry it.
B2C Jewels stocks more lab-grown. Kay Jewelers stocks more natural.

Looking for a specific spec?

Browse every retailer in our index, grouped by shape, carat, colour, and clarity. Thousands of spec pages.

Browse where-to-buy by spec

Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Listings refresh as we re-read each retailer, most of them every day. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.