Name: Carat Hunter Retailer Comparison: James Allen vs Ritani
Published: 2026-04-24
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does James Allen or Ritani carry more diamonds?

Accepted Answer

Ritani has more active listings on Carat Hunter. James Allen shows 129,386 active listings, Ritani shows 168,643.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

James Allen inventory by shape: ROUND 56,131, PRINCESS 11,534, CUSHION 1,261, OVAL 18,273, EMERALD 5,783, PEAR 8,329, MARQUISE 6,001, ASSCHER 1,864, RADIANT 11,207, HEART 3,605, OTHER 5,398. Ritani: ROUND 57,757, PRINCESS 9,965, CUSHION 14,056, OVAL 25,445, EMERALD 19,726, PEAR 17,577, MARQUISE 5,119, ASSCHER 6,871, RADIANT 3,470, HEART 8,654, BAGUETTE 2, OTHER 1.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-24. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

James Allen vs Ritani

Inventory size

Inventory by shape

Shape	James Allen	Ritani
asscher	1,864	6,871
baguette	0	2
cushion	1,261	14,056
emerald	5,783	19,726
heart	3,605	8,654
marquise	6,001	5,119
other	5,398	1
oval	18,273	25,445
pear	8,329	17,577
princess	11,534	9,965
radiant	11,207	3,470
round	56,131	57,757