Carat Hunter · Diamond retailer comparisons

77 Diamonds vs NZ Jewellers

Side-by-side store comparison. Independent and non-promotional.

Data current as of June 4, 2026 · Updated daily. Zero affiliate revenue.

At a glance

77 DiamondsNZ Jewellers
Founded2007Not provided
HeadquartersLondon, UKAuckland, New Zealand
Live listings2,689,536192,940
Origin mixLab + NaturalLab + Natural
Cert labs acceptedEGL · GCAL · GIA · HRD · IGI · NONE · OTHER · WISE · giaAGS · EGL · GIA · GSI · HRD · IGI · NULL · None · OTHER
Ships toUK · EU · US · WorldwideNew Zealand
Return window30 days30 days

Live listings, origin mix and accepted labs are updated daily. Founded, headquarters, shipping and return details are retailer-provided and were last verified March 7, 2026.

What each store stocks

Inventory composition observed live across each store's listings.

77 Diamonds

Origin mix

Lab-grown 60%Natural 40%

Most common shapes

Round 44%·Oval 14%·Pear 10%·Emerald 8%

NZ Jewellers

Origin mix

Lab-grown 28%Natural 72%

Most common shapes

Round 83%·Oval 17%·Pear 0%

Stones stocked by both

No live overlap right now

These stores do not currently share any of the same physical diamonds. Their inventories are mostly distinct.

Pick by what you are looking for

  • Need shipping to European Union? Only 77 Diamonds ships there.
  • Need GIA grading? Both stores carry it.
  • Need IGI grading? Both stores carry it.
  • Need HRD grading? Both stores carry it.
  • 77 Diamonds stocks more lab-grown. NZ Jewellers stocks more natural.

Looking for a specific spec?

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Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Live listings refresh daily. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.