Name: Carat Hunter Retailer Comparison: Blue Nile vs Brilliant Earth
Published: 2026-04-23
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does Blue Nile or Brilliant Earth carry more diamonds?

Accepted Answer

Brilliant Earth has more active listings on Carat Hunter. Blue Nile shows 26,840 active listings, Brilliant Earth shows 363,233.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

Blue Nile inventory by shape: ROUND 17,394, PRINCESS 2,308, CUSHION 52, OVAL 3,371, EMERALD 2,251, OTHER 1,464. Brilliant Earth: ROUND 110,050, PRINCESS 23,308, CUSHION 26,296, OVAL 53,228, EMERALD 38,085, PEAR 39,014, MARQUISE 24,096, ASSCHER 10,572, RADIANT 26,255, HEART 12,297, SQ_RADIANT 32.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-23. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

Blue Nile vs Brilliant Earth

Inventory size

Inventory by shape

Shape	Blue Nile	Brilliant Earth
asscher	0	10,572
cushion	52	26,296
emerald	2,251	38,085
heart	0	12,297
marquise	0	24,096
other	1,464	0
oval	3,371	53,228
pear	0	39,014
princess	2,308	23,308
radiant	0	26,255
round	17,394	110,050
sq_radiant	0	32