Carat Hunter · Diamond retailer comparisons

Brilliance vs Diamonds Direct

Side-by-side store comparison. Independent and non-promotional.

Data current as of October 29, 2026 · Updated daily. Zero affiliate revenue.

At a glance

	Brilliance	Diamonds Direct
Founded	2002	1995
Headquarters	Boynton Beach, FL	Charlotte, NC, United States
Current listings	1,012,566	96,055
Origin mix	Lab + Natural	Lab + Natural
Cert labs accepted	AGS · EGL · EGL USA · EGL-USA · EGLUSA · GCAL · GIA · HRD · IGI · OTHER · R&F	GIA · HRD · IGI
Ships to	US · Worldwide	US
Return window	30 days	10 days
Terms checked	Not yet verified	June 15, 2026

Current listings, origin mix and accepted labs are updated daily. Founded, headquarters and shipping come from public sources. Return terms are our summary of each retailer's own policy page, dated per retailer in the table. Retailers change their terms, so check the retailer's own returns and shipping pages before you buy.

What each store stocks

Inventory composition observed across each store's current listings.

Brilliance

Origin mix

Lab-grown 64%Natural 36%

Most common shapes

Round 39%·Oval 14%·Emerald 9%·Pear 9%

Diamonds Direct

Origin mix

Lab-grown 4%Natural 96%

Most common shapes

Round 42%·Oval 12%·Emerald 10%·Pear 9%

Stones stocked by both

We track 18,358 diamonds currently listed at both stores.

Most common overlap: Round, 0.5ct, natural, D VVS1

Explore Round 0.5ct D VVS1 cohort

Each matched stone has its own page where both retailers' prices appear next to the same physical diamond. That is where price comparison happens, on the stone, not on this page.

Pick by what you are looking for

Need shipping to India? Only Brilliance ships there.
Need GIA grading? Both stores carry it.
Need IGI grading? Both stores carry it.
Need HRD grading? Both stores carry it.
Brilliance stocks more lab-grown. Diamonds Direct stocks more natural.

Looking for a specific spec?

Browse every retailer in our index, grouped by shape, carat, colour, and clarity. Thousands of spec pages.

Browse where-to-buy by spec

Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Listings refresh as we re-read each retailer, most of them every day. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.