Name: Carat Hunter Retailer Comparison: Brilliant Earth vs Ritani
Published: 2026-04-23
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does Brilliant Earth or Ritani carry more diamonds?

Accepted Answer

Brilliant Earth has more active listings on Carat Hunter. Brilliant Earth shows 364,662 active listings, Ritani shows 170,218.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

Brilliant Earth inventory by shape: ROUND 111,534, PRINCESS 23,318, CUSHION 26,376, OVAL 53,206, EMERALD 38,047, PEAR 39,048, MARQUISE 23,953, ASSCHER 10,808, RADIANT 26,241, HEART 12,099, SQ_RADIANT 32. Ritani: ROUND 58,263, PRINCESS 10,016, CUSHION 14,118, OVAL 25,769, EMERALD 20,104, PEAR 17,649, MARQUISE 5,147, ASSCHER 6,944, RADIANT 3,532, HEART 8,673, BAGUETTE 2, OTHER 1.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-23. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

Brilliant Earth vs Ritani

Inventory size

Inventory by shape

Shape	Brilliant Earth	Ritani
asscher	10,808	6,944
baguette	0	2
cushion	26,376	14,118
emerald	38,047	20,104
heart	12,099	8,673
marquise	23,953	5,147
other	0	1
oval	53,206	25,769
pear	39,048	17,649
princess	23,318	10,016
radiant	26,241	3,532
round	111,534	58,263
sq_radiant	32	0