Carat Hunter · Diamond retailer comparisons

Do Amore Diamonds vs William & Sons Jewelers

Side-by-side store comparison. Independent and non-promotional.

Data current as of July 30, 2026 · Updated daily. Zero affiliate revenue.

At a glance

Do Amore DiamondsWilliam & Sons Jewelers
Founded2014Not provided
HeadquartersHouston, TX, United StatesUSA
Live listings332,831564,148
Origin mixLab + NaturalLab + Natural
Cert labs acceptedAGS · GCAL · GIA · GSI · IGI · NON · NONE · gia · igiAGS · GCAL · GIA · GSI · HRD · IGI
Ships toUS · InternationalNot provided
Return window60 daysNot provided

Live listings, origin mix and accepted labs are updated daily. Founded, headquarters, shipping and return details are retailer-provided and were last verified June 15, 2026.

What each store stocks

Inventory composition observed live across each store's listings.

Do Amore Diamonds

Origin mix

Lab-grown 91%Natural 9%

Most common shapes

Round 31%·Oval 16%·Emerald 10%·Pear 9%

William & Sons Jewelers

Origin mix

Lab-grown 92%Natural 8%

Most common shapes

Round 38%·Oval 15%·Pear 10%·Emerald 8%

Stones stocked by both

We track 116,030 diamonds currently listed at both stores.

Each matched stone has its own page where both retailers' prices appear next to the same physical diamond. That is where price comparison happens, on the stone, not on this page.

Pick by what you are looking for

  • Need shipping to India? Neither store ships there.
  • Need GIA grading? Both stores carry it.
  • Need IGI grading? Both stores carry it.
  • Need HRD grading? Only William & Sons Jewelers carries it.
  • Do Amore Diamonds stocks more natural. William & Sons Jewelers stocks more lab-grown.

Looking for a specific spec?

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Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Live listings refresh daily. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.