Carat Hunter · Diamond retailer comparisons
Allurez vs Friendly Diamonds
Side-by-side store comparison. Independent and non-promotional.
Data current as of June 3, 2026 · Updated daily. Zero affiliate revenue.
At a glance
| Allurez | Friendly Diamonds | |
|---|---|---|
| Founded | 2010 | 2019 |
| Headquarters | New York, NY | New York, NY |
| Live listings | 113,505 | 513,730 |
| Origin mix | Lab + Natural | Lab + Natural |
| Cert labs accepted | CGL · DF · DFC · EGL · GCAL · GIA · GSI · HRD · IGI · SHANE | GCAL · GIA · HRD · IGI · gia · igi |
| Ships to | United States · Worldwide | US · Worldwide |
| Return window | 30 days | 30 days |
Live listings, origin mix and accepted labs are updated daily. Founded, headquarters, shipping and return details are retailer-provided and were last verified March 7, 2026.
What each store stocks
Inventory composition observed live across each store's listings.
Allurez
Origin mix
Most common shapes
Friendly Diamonds
Origin mix
Most common shapes
Stones stocked by both
No live overlap right now
These stores do not currently share any of the same physical diamonds. Their inventories are mostly distinct.
Pick by what you are looking for
- Need shipping to New Zealand? Neither store ships there.
- Need GIA grading? Both stores carry it.
- Need IGI grading? Both stores carry it.
- Need HRD grading? Both stores carry it.
- Friendly Diamonds stocks more natural. Allurez stocks more lab-grown.
Looking for a specific spec?
Browse every retailer in our index, grouped by shape, carat, colour, and clarity. Thousands of live spec pages.
Browse where-to-buy by specQuestions we get
Does Carat Hunter earn commission from either store?
No. We earn zero affiliate revenue from any retailer in our index.
Why do you not show price comparisons on this page?
Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.
How fresh is this data?
Live listings refresh daily. Static facts refresh monthly.
How do I find a specific stone at both stores?
Use the GIA or IGI certificate number in our search.