Carat Hunter · Diamond retailer comparisons

Brilliant Earth vs Helzberg Diamonds

Side-by-side store comparison. Independent and non-promotional.

Data current as of June 19, 2026 · Updated daily. Zero affiliate revenue.

At a glance

Brilliant EarthHelzberg Diamonds
Founded20051915
HeadquartersSan Francisco, CANorth Kansas City, MO, United States
Live listings734,37557,068
Origin mixLab + NaturalLab + Natural
Cert labs acceptedDF · DFC · EGL · GCAL · GIA · GSI · HRD · IGI · SHANE · VERALUME · gia · igiEGL · GCAL · GIA · HRD · IGI · NONE · NULL
Ships toUS · CA · UK · AUUnited States
Return window30 days30 days

Live listings, origin mix and accepted labs are updated daily. Founded, headquarters, shipping and return details are retailer-provided and were last verified June 15, 2026.

What each store stocks

Inventory composition observed live across each store's listings.

Brilliant Earth

Origin mix

Lab-grown 78%Natural 22%

Most common shapes

Round 30%·Oval 16%·Pear 11%·Emerald 10%

Helzberg Diamonds

Origin mix

Lab-grown 96%Natural 4%

Most common shapes

Round 40%·Oval 21%·Pear 11%·Emerald 7%

Stones stocked by both

No live overlap right now

These stores do not currently share any of the same physical diamonds. Their inventories are mostly distinct.

Pick by what you are looking for

  • Need shipping to New Zealand? Neither store ships there.
  • Need GIA grading? Both stores carry it.
  • Need IGI grading? Both stores carry it.
  • Need HRD grading? Both stores carry it.
  • Brilliant Earth stocks more lab-grown. Helzberg Diamonds stocks more lab-grown.

Looking for a specific spec?

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Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Live listings refresh daily. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.