Name: Carat Hunter Retailer Comparison: James Allen vs Ritani
Published: 2026-04-26
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does James Allen or Ritani carry more diamonds?

Accepted Answer

Ritani has more active listings on Carat Hunter. James Allen shows 126,106 active listings, Ritani shows 168,751.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

James Allen inventory by shape: ROUND 55,867, PRINCESS 11,320, CUSHION 1,261, OVAL 18,195, EMERALD 5,555, PEAR 8,324, MARQUISE 3,664, ASSCHER 1,714, RADIANT 11,203, HEART 3,605, OTHER 5,398. Ritani: ROUND 57,621, PRINCESS 9,979, CUSHION 14,181, OVAL 25,353, EMERALD 19,721, PEAR 17,669, MARQUISE 5,160, ASSCHER 6,887, RADIANT 3,509, HEART 8,668, BAGUETTE 2, OTHER 1.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-26. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

James Allen vs Ritani

Inventory size

Inventory by shape

Shape	James Allen	Ritani
asscher	1,714	6,887
baguette	0	2
cushion	1,261	14,181
emerald	5,555	19,721
heart	3,605	8,668
marquise	3,664	5,160
other	5,398	1
oval	18,195	25,353
pear	8,324	17,669
princess	11,320	9,979
radiant	11,203	3,509
round	55,867	57,621