Carat Hunter · Diamond retailer comparisons

Aurelinne vs Diamonds Direct

Side-by-side store comparison. Independent and non-promotional.

Data current as of October 30, 2026 · Updated daily. Zero affiliate revenue.

At a glance

AurelinneDiamonds Direct
Founded20211995
HeadquartersNew York, NYCharlotte, NC, United States
Current listings2,181,90097,018
Origin mixLab + NaturalLab + Natural
Cert labs acceptedAGS · CGL · DBGIS · DF · EGL · EGL HK · EGL ISRAEL · EGL USA · EGLUSA · GCAL · GIA · GIA-PREMIUM · GIAL · GSI · HRD · IGI · IGI BE · OTHER · R&F · SGL · SGS · UNKNOWN · WISEGIA · HRD · IGI
Ships toAustralia · WorldwideUS
Return window30 days10 days
Terms checkedNot yet verifiedJune 15, 2026

Current listings, origin mix and accepted labs are updated daily. Founded, headquarters and shipping come from public sources. Return terms are our summary of each retailer's own policy page, dated per retailer in the table. Retailers change their terms, so check the retailer's own returns and shipping pages before you buy.

What each store stocks

Inventory composition observed across each store's current listings.

Aurelinne

Origin mix

Lab-grown 66%Natural 34%

Most common shapes

Round 46%·Oval 14%·Pear 11%·Emerald 9%

Diamonds Direct

Origin mix

Lab-grown 4%Natural 96%

Most common shapes

Round 42%·Oval 12%·Emerald 10%·Pear 9%

Stones stocked by both

No overlap right now

These stores do not currently share any of the same physical diamonds. Their inventories are mostly distinct.

Pick by what you are looking for

  • Need shipping to United Kingdom? Only Aurelinne ships there.
  • Need GIA grading? Both stores carry it.
  • Need IGI grading? Both stores carry it.
  • Need HRD grading? Both stores carry it.
  • Aurelinne stocks more lab-grown. Diamonds Direct stocks more natural.

Looking for a specific spec?

Browse every retailer in our index, grouped by shape, carat, colour, and clarity. Thousands of spec pages.

Browse where-to-buy by spec

Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Listings refresh as we re-read each retailer, most of them every day. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.