Carat Hunter · Diamond retailer comparisons

Brilliant Earth vs GS Diamonds

Side-by-side store comparison. Independent and non-promotional.

Data current as of July 30, 2026 · Updated daily. Zero affiliate revenue.

At a glance

Brilliant EarthGS Diamonds
Founded20051986
HeadquartersSan Francisco, CASydney, Australia
Live listings789,27068,461
Origin mixLab + NaturalLab + Natural
Cert labs acceptedDF · DFC · EGL · GCAL · GIA · GSI · HRD · IGI · None · SHANE · VERALUME · gia · igiEGL · GIA · GSI · HRD · IGI · NULL
Ships toUS · CA · UK · AUAustralia · International
Return window30 days30 days

Live listings, origin mix and accepted labs are updated daily. Founded, headquarters, shipping and return details are retailer-provided and were last verified June 15, 2026.

What each store stocks

Inventory composition observed live across each store's listings.

Brilliant Earth

Origin mix

Lab-grown 81%Natural 19%

Most common shapes

Round 29%·Oval 16%·Pear 12%·Emerald 9%

GS Diamonds

Origin mix

Lab-grown 4%Natural 96%

Most common shapes

Round 34%·Oval 17%·Emerald 11%·Pear 10%

Stones stocked by both

No live overlap right now

These stores do not currently share any of the same physical diamonds. Their inventories are mostly distinct.

Pick by what you are looking for

  • Need shipping to United Kingdom? Only Brilliant Earth ships there.
  • Need GIA grading? Both stores carry it.
  • Need IGI grading? Both stores carry it.
  • Need HRD grading? Both stores carry it.
  • Brilliant Earth stocks more lab-grown. GS Diamonds stocks more natural.

Looking for a specific spec?

Browse every retailer in our index, grouped by shape, carat, colour, and clarity. Thousands of live spec pages.

Browse where-to-buy by spec

Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Live listings refresh daily. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.