Cross-Retailer Analysis

How diamond prices vary across retailers for the same shape, carat, colour and clarity. Live spread analysis from 100+ retailers worldwide.

When the same certified diamond is listed at multiple retailers, prices often vary significantly. Lab-Grown Cushion diamonds show the widest price variation, with an average spread of 121.4% across retailers. On average, 33% of diamonds in each category are available from two or more retailers, giving buyers meaningful comparison opportunities.

Real Savings Examples

These are actual certified diamonds currently listed at multiple retailers with different prices.

DiamondLowest PriceHighest PriceYou SaveRetailers
2.49ct E VS1 Oval (IGI)$1,409 AUD$3,523 AUD$2,114 AUD (150%)7
0.50ct D VVS1 Round (GIA)$1,482 AUD$3,705 AUD$2,223 AUD (150%)7
3.10ct D VS2 Marquise (IGI)$1,420 AUD$3,551 AUD$2,130 AUD (150%)3
4.09ct E VVS2 Cushion (IGI)$1,462 AUD$3,656 AUD$2,194 AUD (150%)6
4.10ct D VVS1 Radiant (IGI)$2,024 AUD$5,059 AUD$3,036 AUD (150%)4
11.05ct G VS1 Emerald (IGI)$3,145 AUD$7,863 AUD$4,718 AUD (150%)5

Price Spread by Category

Categories where retailer prices vary most. Cross-retailer % shows what share of stock is listed at multiple retailers.

Lab-grown Cushion
121%
30% cross-retailer
Natural Marquise
108%
24% cross-retailer
Natural Pear
91%
29% cross-retailer
Lab-grown Pear
89%
28% cross-retailer
Natural Radiant
84%
17% cross-retailer
Lab-grown Emerald
83%
27% cross-retailer
Lab-grown Round
81%
38% cross-retailer
Natural Oval
80%
35% cross-retailer
Natural Round
80%
43% cross-retailer
Natural Princess
70%
26% cross-retailer
Natural Emerald
69%
50% cross-retailer
Lab-grown Radiant
64%
51% cross-retailer
Natural Heart
62%
20% cross-retailer
Lab-grown Oval
60%
24% cross-retailer
Natural Cushion
59%
22% cross-retailer

By Origin and Shape

Click any row to browse those diamonds in the Explorer.

CategoryAvg. Price SpreadCross-Retailer %Total Listings
Lab-Grown Cushion121.4%29.7%84
Natural Marquise108.4%24.2%10,467
Natural Pear90.8%29.5%24,405
Lab-Grown Pear88.8%28.0%312
Natural Radiant83.8%17.0%8,150
Lab-Grown Emerald82.6%26.9%232
Lab-Grown Round81.2%38.2%14,912
Natural Oval80.5%35.0%29,480
Natural Round80.3%42.8%135,928
Natural Princess70.5%26.2%10,997
Natural Emerald68.6%50.4%5,826
Lab-Grown Radiant63.9%51.2%269
Natural Heart62.3%20.2%6,551
Lab-Grown Oval59.9%24.2%524
Natural Cushion59.0%22.3%12,454
Lab-Grown Heart58.0%47.9%34
Natural Asscher56.8%52.5%494
Lab-Grown Princess47.5%32.6%141
Lab-Grown Marquise46.5%21.1%67
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