Cross-Retailer Analysis

How diamond prices vary across retailers for the same shape, carat, colour and clarity. Live spread analysis from 100+ retailers worldwide.

When the same certified diamond is listed at multiple retailers, prices often vary significantly. Lab-Grown Cushion diamonds show the widest price variation, with an average spread of 121.4% across retailers. On average, 33% of diamonds in each category are available from two or more retailers, giving buyers meaningful comparison opportunities.

Real Savings Examples

These are actual certified diamonds currently listed at multiple retailers with different prices.

DiamondLowest PriceHighest PriceYou SaveRetailers
1.00ct G VVS1 Round (GIA)€2,269 EUR€5,672 EUR€3,403 EUR (150%)7
4.04ct E VVS2 Asscher (IGI)€945 EUR€2,363 EUR€1,418 EUR (150%)6
4.10ct D VVS1 Radiant (IGI)€1,250 EUR€3,124 EUR€1,875 EUR (150%)4
5.05ct E VS1 Heart (IGI)€1,238 EUR€3,094 EUR€1,856 EUR (150%)5
4.09ct E VVS2 Cushion (IGI)€903 EUR€2,258 EUR€1,355 EUR (150%)6
2.49ct E VS1 Oval (IGI)€870 EUR€2,175 EUR€1,305 EUR (150%)7

Price Spread by Category

Categories where retailer prices vary most. Cross-retailer % shows what share of stock is listed at multiple retailers.

Lab-grown Cushion
121%
30% cross-retailer
Natural Marquise
104%
24% cross-retailer
Natural Radiant
88%
17% cross-retailer
Natural Pear
88%
29% cross-retailer
Lab-grown Round
83%
39% cross-retailer
Lab-grown Pear
82%
28% cross-retailer
Natural Oval
81%
34% cross-retailer
Natural Round
80%
42% cross-retailer
Lab-grown Emerald
75%
27% cross-retailer
Lab-grown Oval
70%
20% cross-retailer
Natural Emerald
69%
50% cross-retailer
Natural Princess
67%
25% cross-retailer
Natural Heart
65%
20% cross-retailer
Lab-grown Radiant
64%
51% cross-retailer
Natural Cushion
57%
22% cross-retailer

By Origin and Shape

Click any row to browse those diamonds in the Explorer.

CategoryAvg. Price SpreadCross-Retailer %Total Listings
Lab-Grown Cushion121.4%29.7%84
Natural Marquise104.3%23.9%10,690
Natural Radiant88.5%16.9%8,213
Natural Pear88.2%29.1%24,091
Lab-Grown Round82.6%38.8%15,358
Lab-Grown Pear82.2%28.0%398
Natural Oval80.9%34.4%28,781
Natural Round79.7%42.4%137,131
Lab-Grown Emerald74.5%26.8%327
Lab-Grown Oval70.0%20.5%864
Natural Emerald68.5%50.3%5,838
Natural Princess67.1%25.5%11,123
Natural Heart64.6%19.7%7,475
Lab-Grown Radiant63.9%51.2%268
Natural Cushion57.4%21.9%12,012
Natural Asscher55.2%54.0%511
Lab-Grown Heart50.0%59.4%24
Lab-Grown Marquise46.5%21.1%67
Lab-Grown Princess45.8%32.6%138
Back to Market Intelligence
Compare Prices Across RetailersAsk Lucy

Compare prices across 100+ retailers worldwide. Find the best deal on your perfect diamond.