Carat Hunter · Diamond retailer comparisons

B2C Jewels vs Diamond Heaven

Side-by-side store comparison. Independent and non-promotional.

Data current as of October 29, 2026 · Updated daily. Zero affiliate revenue.

At a glance

	B2C Jewels	Diamond Heaven
Founded	2004	2004
Headquarters	New York, NY	Birmingham, United Kingdom
Current listings	1,426,504	86,691
Origin mix	Lab + Natural	Lab + Natural
Cert labs accepted	AGS · AGSL · DF · EGL · EGL USA · GCAL · GIA · GSI · HRD · IGI · OTHER · R&F · SGS · SHANE · UNKNOWN · WISE	GIA · HRD · IGI
Ships to	United States · Worldwide	UK · Ireland
Return window	30 days	30 days
Terms checked	October 19, 2026	Not yet verified

Current listings, origin mix and accepted labs are updated daily. Founded, headquarters and shipping come from public sources. Return terms are our summary of each retailer's own policy page, dated per retailer in the table. Retailers change their terms, so check the retailer's own returns and shipping pages before you buy.

What each store stocks

Inventory composition observed across each store's current listings.

B2C Jewels

Origin mix

Lab-grown 69%Natural 31%

Most common shapes

Round 45%·Oval 12%·Pear 8%·Emerald 8%

Diamond Heaven

Origin mix

Lab-grown 55%Natural 45%

Most common shapes

Pear 11%·Oval 11%·Heart 11%·Round 11%

Stones stocked by both

We track 35,765 diamonds currently listed at both stores.

Most common overlap: Cushion, 1ct, lab-grown, E VS1

Explore Cushion 1ct E VS1 cohort

Each matched stone has its own page where both retailers' prices appear next to the same physical diamond. That is where price comparison happens, on the stone, not on this page.

Pick by what you are looking for

Need shipping to Singapore? Only B2C Jewels ships there.
Need GIA grading? Both stores carry it.
Need IGI grading? Both stores carry it.
Need HRD grading? Both stores carry it.
B2C Jewels stocks more lab-grown. Diamond Heaven stocks more lab-grown.

Looking for a specific spec?

Browse every retailer in our index, grouped by shape, carat, colour, and clarity. Thousands of spec pages.

Browse where-to-buy by spec

Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Listings refresh as we re-read each retailer, most of them every day. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.