Name: Carat Hunter Retailer Comparison: Blue Nile vs Brilliant Earth
Published: 2026-04-23
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does Blue Nile or Brilliant Earth carry more diamonds?

Accepted Answer

Brilliant Earth has more active listings on Carat Hunter. Blue Nile shows 26,840 active listings, Brilliant Earth shows 364,662.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

Blue Nile inventory by shape: ROUND 17,394, PRINCESS 2,308, CUSHION 52, OVAL 3,371, EMERALD 2,251, OTHER 1,464. Brilliant Earth: ROUND 111,534, PRINCESS 23,318, CUSHION 26,376, OVAL 53,206, EMERALD 38,047, PEAR 39,048, MARQUISE 23,953, ASSCHER 10,808, RADIANT 26,241, HEART 12,099, SQ_RADIANT 32.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-23. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

Blue Nile vs Brilliant Earth

Inventory size

Inventory by shape

Shape	Blue Nile	Brilliant Earth
asscher	0	10,808
cushion	52	26,376
emerald	2,251	38,047
heart	0	12,099
marquise	0	23,953
other	1,464	0
oval	3,371	53,206
pear	0	39,048
princess	2,308	23,318
radiant	0	26,241
round	17,394	111,534
sq_radiant	0	32