Carat Hunter · Diamond retailer comparisons

B2C Jewels vs Wholesale Diamonds Direct

Side-by-side store comparison. Independent and non-promotional.

Data current as of June 4, 2026 · Updated daily. Zero affiliate revenue.

At a glance

B2C JewelsWholesale Diamonds Direct
Founded2004Not provided
HeadquartersNew York, NYMelbourne, Australia
Live listings2,048,493158,509
Origin mixLab + NaturalLab + Natural
Cert labs acceptedAGS · EGL · GCAL · GIA · GSI · HRD · IGI · NON · NONE · NULL · None · OTHER · SHANE · UNKNOWN · WISE · gia · igiAGS · CGL · DBCL · DBIOD · EGI · EGL · EGL HK · EGL INT · EGL ISRAEL · EGL USA · EGLLA · FAITH · GIA · GS · HRD · IGI · LDG · NO-CERT · NULL · None · OTHER · SHANE · STULLER
Ships toUnited States · WorldwideAustralia
Return window30 days3 days

Live listings, origin mix and accepted labs are updated daily. Founded, headquarters, shipping and return details are retailer-provided and were last verified March 7, 2026.

What each store stocks

Inventory composition observed live across each store's listings.

B2C Jewels

Origin mix

Lab-grown 74%Natural 26%

Most common shapes

Round 44%·Oval 14%·Pear 9%·Emerald 7%

Wholesale Diamonds Direct

Origin mix

Lab-grown 2%Natural 98%

Most common shapes

Round 42%·Oval 15%·Pear 11%·Emerald 9%

Stones stocked by both

No live overlap right now

These stores do not currently share any of the same physical diamonds. Their inventories are mostly distinct.

Pick by what you are looking for

  • Need shipping to United States? Neither store ships there.
  • Need GIA grading? Both stores carry it.
  • Need IGI grading? Both stores carry it.
  • Need HRD grading? Both stores carry it.
  • B2C Jewels stocks more lab-grown. Wholesale Diamonds Direct stocks more natural.

Looking for a specific spec?

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Questions we get

Does Carat Hunter earn commission from either store?

No. We earn zero affiliate revenue from any retailer in our index.

Why do you not show price comparisons on this page?

Pricing varies per stone, not per store. Click through to any matched diamond above and you'll see both retailers' prices on the exact same physical stone, which is the real comparison.

How fresh is this data?

Live listings refresh daily. Static facts refresh monthly.

How do I find a specific stone at both stores?

Use the GIA or IGI certificate number in our search.