Cross-Retailer Analysis

How diamond prices vary across retailers for the same specifications.

When the same certified diamond is listed at multiple retailers, prices often vary significantly. Lab-Grown Radiant diamonds show the widest price variation, with an average spread of 138.7% across retailers. On average, 35% of diamonds in each category are available from two or more retailers, giving buyers meaningful comparison opportunities.

Real Savings Examples

These are actual certified diamonds currently listed at multiple retailers with different prices.

DiamondLowest PriceHighest PriceYou SaveRetailers
0.73ct E VVS1 Round (IGI)$2,042 NZD$5,104 NZD$3,063 NZD (150%)5
2.07ct E IF Princess (IGI)$3,413 NZD$8,533 NZD$5,120 NZD (150%)3
1.01ct J VS2 Cushion (GIA)$2,627 NZD$6,567 NZD$3,940 NZD (150%)9
7.07ct F VVS2 Oval (IGI)$4,075 NZD$10,188 NZD$6,113 NZD (150%)3
1.93ct D IF Pear (IGI)$3,307 NZD$8,267 NZD$4,960 NZD (150%)5
2.02ct D FL Asscher (IGI)$5,573 NZD$13,933 NZD$8,360 NZD (150%)3

Price Spread by Category

Categories where retailer prices vary most. Cross-retailer % shows what share of stock is listed at multiple retailers.

Lab-grown Radiant
139%
53% cross-retailer
Natural Oval
123%
33% cross-retailer
Natural Marquise
93%
20% cross-retailer
Natural Radiant
90%
19% cross-retailer
Lab-grown Marquise
88%
23% cross-retailer
Natural Round
88%
38% cross-retailer
Lab-grown Emerald
84%
39% cross-retailer
Natural Pear
83%
29% cross-retailer
Natural Heart
81%
25% cross-retailer
Lab-grown Round
79%
68% cross-retailer
Lab-grown Oval
73%
41% cross-retailer
Lab-grown Pear
73%
33% cross-retailer
Lab-grown Heart
70%
27% cross-retailer
Natural Emerald
69%
47% cross-retailer
Natural Cushion
68%
26% cross-retailer

By Origin and Shape

Click any row to browse those diamonds in the Explorer.

CategoryAvg. Price SpreadCross-Retailer %Total Listings
Lab-Grown Radiant138.7%52.6%78
Natural Oval122.7%33.2%10,008
Natural Marquise93.1%19.8%2,465
Natural Radiant90.4%19.4%1,894
Lab-Grown Marquise88.0%22.6%155
Natural Round87.5%37.9%49,521
Lab-Grown Emerald84.2%39.1%285
Natural Pear82.9%29.1%8,001
Natural Heart80.9%24.7%2,137
Lab-Grown Round78.5%68.5%35,891
Lab-Grown Oval73.5%40.7%1,088
Lab-Grown Pear73.3%33.4%939
Lab-Grown Heart69.6%27.5%62
Natural Emerald69.5%47.4%2,414
Natural Cushion67.5%25.7%3,750
Lab-Grown Princess61.5%27.3%336
Natural Princess57.1%32.1%3,613
Lab-Grown Cushion50.5%22.9%88
Natural Asscher33.6%64.7%211
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