Cross-Retailer Analysis

How diamond prices vary across retailers for the same shape, carat, colour and clarity. Live spread analysis from 100+ retailers worldwide.

When the same certified diamond is listed at multiple retailers, prices often vary significantly. Lab-Grown Radiant diamonds show the widest price variation, with an average spread of 226.4% across retailers. On average, 36% of diamonds in each category are available from two or more retailers, giving buyers meaningful comparison opportunities.

Real Savings Examples

These are actual certified diamonds currently listed at multiple retailers with different prices.

DiamondLowest PriceHighest PriceYou SaveRetailers
3.06ct H VS1 Oval (IGI)$1,767 NZD$4,417 NZD$2,650 NZD (150%)4
3.60ct I VS1 Princess (GIA)$7,033 NZD$17,583 NZD$10,550 NZD (150%)3
3.30ct D VS2 Radiant (IGI)$2,767 NZD$6,917 NZD$4,150 NZD (150%)4
2.36ct E VS1 Asscher (IGI)$1,940 NZD$4,850 NZD$2,910 NZD (150%)3
1.56ct D FL Marquise (IGI)$3,200 NZD$8,000 NZD$4,800 NZD (150%)3
6.80ct G VS1 Round (IGI)$3,845 NZD$9,612 NZD$5,767 NZD (150%)6

Price Spread by Category

Categories where retailer prices vary most. Cross-retailer % shows what share of stock is listed at multiple retailers.

Lab-grown Radiant
226%
48% cross-retailer
Natural Radiant
184%
21% cross-retailer
Lab-grown Emerald
121%
37% cross-retailer
Natural Marquise
104%
24% cross-retailer
Lab-grown Princess
91%
26% cross-retailer
Natural Pear
80%
34% cross-retailer
Natural Oval
79%
40% cross-retailer
Lab-grown Pear
78%
29% cross-retailer
Lab-grown Cushion
75%
27% cross-retailer
Lab-grown Round
74%
54% cross-retailer
Lab-grown Marquise
70%
26% cross-retailer
Lab-grown Oval
69%
38% cross-retailer
Natural Round
64%
48% cross-retailer
Natural Emerald
59%
54% cross-retailer
Natural Cushion
59%
22% cross-retailer

By Origin and Shape

Click any row to browse those diamonds in the Explorer.

CategoryAvg. Price SpreadCross-Retailer %Total Listings
Lab-Grown Radiant226.4%48.5%41
Natural Radiant183.7%21.2%2,088
Lab-Grown Emerald120.8%36.9%192
Natural Marquise103.6%23.7%2,925
Lab-Grown Princess90.9%26.4%319
Natural Pear79.7%33.5%7,884
Natural Oval78.6%40.1%11,769
Lab-Grown Pear78.1%29.3%557
Lab-Grown Cushion74.9%26.7%65
Lab-Grown Round74.1%54.5%28,746
Lab-Grown Marquise69.5%26.2%71
Lab-Grown Oval68.5%37.5%1,069
Natural Round64.2%47.8%77,215
Natural Emerald59.0%53.6%2,947
Natural Cushion58.7%22.2%4,544
Natural Heart58.6%25.3%2,501
Natural Princess53.9%31.1%4,391
Natural Asscher38.9%62.2%285
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