Cross-Retailer Analysis

How diamond prices vary across retailers for the same shape, carat, colour and clarity. Live spread analysis from 100+ retailers worldwide.

When the same certified diamond is listed at multiple retailers, prices often vary significantly. Lab-Grown Cushion diamonds show the widest price variation, with an average spread of 120.6% across retailers. On average, 33% of diamonds in each category are available from two or more retailers, giving buyers meaningful comparison opportunities.

Real Savings Examples

These are actual certified diamonds currently listed at multiple retailers with different prices.

DiamondLowest PriceHighest PriceYou SaveRetailers
2.49ct E VS1 Oval (IGI)$1,004 USD$2,510 USD$1,506 USD (150%)7
3.10ct D VS2 Marquise (IGI)$1,012 USD$2,530 USD$1,518 USD (150%)3
0.74ct E VVS2 Cushion (GIA)$1,120 USD$2,800 USD$1,680 USD (150%)5
3.90ct D VVS2 Radiant (IGI)$2,352 USD$5,880 USD$3,528 USD (150%)3
0.70ct E VVS1 Emerald (GIA)$1,188 USD$2,970 USD$1,782 USD (150%)9
3.09ct E VVS2 Round (IGI)$1,068 USD$2,670 USD$1,602 USD (150%)4

Price Spread by Category

Categories where retailer prices vary most. Cross-retailer % shows what share of stock is listed at multiple retailers.

Lab-grown Cushion
121%
30% cross-retailer
Natural Marquise
105%
24% cross-retailer
Natural Pear
88%
29% cross-retailer
Lab-grown Pear
85%
28% cross-retailer
Natural Radiant
83%
17% cross-retailer
Natural Oval
82%
35% cross-retailer
Natural Round
81%
43% cross-retailer
Lab-grown Round
80%
38% cross-retailer
Natural Princess
76%
26% cross-retailer
Lab-grown Emerald
75%
27% cross-retailer
Natural Emerald
68%
50% cross-retailer
Lab-grown Radiant
64%
48% cross-retailer
Natural Heart
64%
20% cross-retailer
Lab-grown Oval
62%
24% cross-retailer
Natural Cushion
58%
22% cross-retailer

By Origin and Shape

Click any row to browse those diamonds in the Explorer.

CategoryAvg. Price SpreadCross-Retailer %Total Listings
Lab-Grown Cushion120.6%29.7%84
Natural Marquise105.1%24.2%9,579
Natural Pear88.3%29.1%22,821
Lab-Grown Pear85.0%28.0%345
Natural Radiant82.7%16.9%7,559
Natural Oval82.4%35.1%29,135
Natural Round81.0%42.8%135,354
Lab-Grown Round80.2%38.4%14,898
Natural Princess75.8%26.3%10,925
Lab-Grown Emerald75.0%26.8%318
Natural Emerald68.1%50.3%5,678
Lab-Grown Radiant63.9%47.9%269
Natural Heart63.6%19.6%6,705
Lab-Grown Oval62.4%24.1%751
Natural Cushion57.9%22.5%12,050
Natural Asscher57.2%52.3%488
Lab-Grown Princess45.8%32.6%138
Lab-Grown Heart42.8%58.8%24
Lab-Grown Marquise40.8%25.2%48
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