Name: Carat Hunter Retailer Comparison: James Allen vs Brilliant Earth
Published: 2026-04-23
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does James Allen or Brilliant Earth carry more diamonds?

Accepted Answer

Brilliant Earth has more active listings on Carat Hunter. James Allen shows 129,386 active listings, Brilliant Earth shows 364,662.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

James Allen inventory by shape: ROUND 56,131, PRINCESS 11,534, CUSHION 1,261, OVAL 18,273, EMERALD 5,783, PEAR 8,329, MARQUISE 6,001, ASSCHER 1,864, RADIANT 11,207, HEART 3,605, OTHER 5,398. Brilliant Earth: ROUND 111,534, PRINCESS 23,318, CUSHION 26,376, OVAL 53,206, EMERALD 38,047, PEAR 39,048, MARQUISE 23,953, ASSCHER 10,808, RADIANT 26,241, HEART 12,099, SQ_RADIANT 32.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-23. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

James Allen vs Brilliant Earth

Inventory size

Inventory by shape

Shape	James Allen	Brilliant Earth
asscher	1,864	10,808
cushion	1,261	26,376
emerald	5,783	38,047
heart	3,605	12,099
marquise	6,001	23,953
other	5,398	0
oval	18,273	53,206
pear	8,329	39,048
princess	11,534	23,318
radiant	11,207	26,241
round	56,131	111,534
sq_radiant	0	32