Question 1

Why do diamond prices vary across retailers?

Accepted Answer

Different retailers have different markup strategies, overhead costs, and inventory sourcing. The same GIA-certified diamond can vary 20-200% in price depending on the retailer. Online-only stores tend to have lower markups than brick-and-mortar jewellers.

Question 2

Can I find the same diamond at a lower price?

Accepted Answer

Yes. A significant portion of certified diamonds are listed at multiple retailers. Carat Hunter tracks prices across 100+ retailers so you can find the best deal on the exact same stone.

Cross-Retailer Analysis