Name: Carat Hunter Retailer Comparison: Blue Nile vs Brilliant Earth
Published: 2026-04-25
License: https://creativecommons.org/licenses/by/4.0/

Question 1

Does Blue Nile or Brilliant Earth carry more diamonds?

Accepted Answer

Brilliant Earth has more active listings on Carat Hunter. Blue Nile shows 24,381 active listings, Brilliant Earth shows 353,071.

Question 2

Which shapes does each retailer lean into?

Accepted Answer

Blue Nile inventory by shape: ROUND 15,655, PRINCESS 2,182, CUSHION 52, OVAL 3,010, EMERALD 2,018, OTHER 1,464. Brilliant Earth: ROUND 107,850, PRINCESS 22,162, CUSHION 25,086, OVAL 52,354, EMERALD 37,036, PEAR 38,103, MARQUISE 23,199, ASSCHER 10,111, RADIANT 25,213, HEART 11,926, SQ_RADIANT 31.

Question 3

How fresh is this comparison?

Accepted Answer

Published 2026-04-25. Carat Hunter refreshes retailer inventory and pricing continuously; aggregate comparisons update every six hours.

Blue Nile vs Brilliant Earth

Inventory size

Inventory by shape

Shape	Blue Nile	Brilliant Earth
asscher	0	10,111
cushion	52	25,086
emerald	2,018	37,036
heart	0	11,926
marquise	0	23,199
other	1,464	0
oval	3,010	52,354
pear	0	38,103
princess	2,182	22,162
radiant	0	25,213
round	15,655	107,850
sq_radiant	0	31